Colgate launches

Colgate has launched its new Colgate Maximum Cavity Protection toothpaste plus Sugar Acid Neutraliser Toothpaste.

The oral health company describes the paste as ‘ground-breaking’, adding that it ‘sets a new standard of care in everyday cavity protection for individuals and families, and provides a new approach to address a major oral health challenge’.

Despite advances in caries prevention due to the inclusion of fluoride in daily toothpastes, dental caries remains a widespread problem, with 27.9% of 5-year olds (National Dental Epidemiology Programme for England 2012) and 33.4% of 12-year olds in England (NHS Dental Epidemiology Programme for England 2008/9) having experience of dental decay.

Children and teenagers are at increased risk of caries. As children grow older and gain more independence, free sugar (such as glucose) consumption in their diet and repeated snacking can increase, while at the same time they can become less careful about their oral health as parental supervision decreases.

Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser uses what Colgate is claiming as the first and only sugar acid neutralising technology to directly target acids produced from free sugar in plaque. Supported by eight years of clinical research involving 14,000 subjects, Colgate Maximum Cavity Protection toothpaste with Sugar Acid Neutraliser technology has been clinically proven to provide greater cavity protection versus regular everyday fluoride toothpaste.

The breakdown of dietary free sugars by some plaque bacteria produces acids. Colgate’s Sugar Acid Neutraliser technology is powered by arginine, a naturally-occurring amino acid (Wolff et al 2013). The arginine is metabolised by other plaque bacteria to produce base. This helps to neutralise the damaging acids produced by the breakdown of dietary free sugars, helping to restore pH in the plaque biofilm to a more neutral and healthier level (Santarpia et al 2013; Wolff et al 2013).

Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser provides an effective everyday solution for the whole family to help fight the development of caries now and in years to come.

All variants in this new toothpaste range contain 1450 ppm F, including a kids variant which benefits from a milder mint flavour to make it more acceptable to younger children.

To find out more, visit and register at www.colgateprofessional.co.uk.

Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpastes will be available in stores soon.

References

National Dental Epidemiology Programme for England (2012). Oral health survey of 5-year-old children

NHS Dental Epidemiology Programme for England (2008/9). Oral health survey of 12-year-old children, 2008/2009

Wolff M et al (2013). J Clin Dent 24(Spec Iss A): A45-54

Santarpia P, Lavender S, Gittens E et al (2013). Submitted for publication in Am J Dent 2013