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News / September 12, 2008

Tooth fairy defies credit crunch

by Guy Hiscott

The going rate for milk teeth used to be €1, but a new survey has revealed today’s teeth are worth up to €4 per tooth.

The survey, commissioned for Colgate Oral Health Month, revealed that more than a third of the men surveyed voted Jessica Alba as their ideal tooth fairy, followed closely by Angelina Jolie, Gisele Bundchen, Eve Mendez and Scarlett Johannson.

Predictably, the surveyed women voted Brad Pitt top to leave money under their pillow. Will Smith, Tom Cruise and Denzel Washington followed close behind, with Justin Timberlake as the least popular.